Role of Public Administrators to Interpret the Constitution and Research Paper

Role of Public Administrators to Interpret the Constitution and Develop New Laws as Pertains to Same Sex Marriages - Research Paper Example The constitution is the supreme document of a State and incase of conflict between two statutes, the ruling of the constitution prevails. Public administrators have a role as pertains to same sex marriage since they are individuals bestowed with the responsibility of enacting laws as pertains to various issues facing the State. With this insight, this research paper will be aimed at delineating the role of public administrators to interpret the constitution so as to develop new laws specifically to the issue of same sex marriages (McVeigh, & Diaz, 2009). Outline of Importance of the Issue to Public Administrators Technology has led to the invention of surgeries and discoveries as pertains to the sexuality of individuals. Moreover, the constitution and the rights of individuals illuminate into the notion that there is freedom of expression hence association of individuals of the same sex. This has led to the performance of surgeries aimed at changing the sexual orientation of an indiv idual and hence judicial challenge as pertains to the legalization of same sex marriages. It is important for the public administrators to be involved in such issues as same sex marriages since they are bestowed with the responsibility of enacting laws that regulate a State. ... Public administrators need to be involved in defining the society and avoiding issues that may hamper the inviolability and cause apprehension; same sex marriage is such an issue that needs to be addressed (McVeigh, & Diaz, 2009). SECTION 2: BACKGROUND INFORMATION History of the Issue and Current Trends Decades have witnessed the trial to redefine marriage by incorporating same sex marriage into law. This however has not yet been achieved and has translated to enormous failure to religious attachment to the sanctity of marriage. This has been witnessed by individuals who have gone surgically restructuring of their sexual identity and their change of sexual orientation was disapproved by the court system. However, it was in 1993 in Hawaii that the issue of same sex marriage began being given much thought by the court system. This resulted from the reinterpretation of the constitution that as pertains to the privacy, protection, and privileges that is accorded to citizens of a State. T his was aimed at re-evaluating the statute that was applied as pertained to marriages between individuals of the same sex (McVeigh, & Diaz, 2009). This was the first uprising in support of marriages between individuals of the same sex and was followed by an Alaska court in 1998 and a Vermont court in 1999. The attempts in these two courts were both aimed at inculcating marriages among individuals of the same sex into the marriage statues. The Hawaii judicial uprising led to unrest in the country as pertained to the constitutionality of marriage among individuals of the same sex. The federal government in an attempt to quell the situation adopted DOMA (Defense of Marriage Act) which was aimed at encouraging the States to amend their constitutions and hence protect the customary

Marketing Plan Essay Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Essay Example This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section. In the section of assumptions, there is a discussion related to the common misconceptions regarding the marketing plan as a whole. Reputable journal, text, and Internet based sources have been used throughout the paper. Role and Nature of Marketing Plan What is a Marketing Plan? A marketing plan is used in backend and management operations. It is aimed at the potential consumers and also the public at large. The complete plan is kept like a guiding document for personnel involved in advertising, sales, and marketing. Marketing plans contain the results obtained by research, which help in identifying tactics and strategies for communicating with the consumers. Hence, it must have an ethical but persuasive orientation. (Solomon et al, 2012; Kang et al, 2002) What is the relationship between a Marketing Plan and a Business Plan? Marketing and business plans have a significant number of elements and subsections in common. In drafting the overall strategic plan, both marketing and business plans may lead to common or overlapping implications. Business plans cover market analyses and marketing research in the context of the whole business including the fiscal affairs. Nevertheless, there are certain differences between a marketing plan and a business plan. Differences between a Marketing Plan and a Business Plan Marketing Plan Business Plan The plan is intended for the potential customers and general public. It is implemented by the personnel involved in sales, advertising, distribution and promotion. (Solomon et al, 2012) Potential investors are shown a bus iness plan as a first step to help them decide whether or not to invest. According to Mason and Stark (2004, p. 227), â€Å"Bankers stress the financial aspects of the proposal and give little emphasis to market, entrepreneur or other issues.† Marketing plan has a customer or consumer oriented persuasive approach (Cravens et al, 2009) Business plan has a financier or investor oriented persuasive approach (Chen et al, 2009) The planner must concentrate more on preparing milestone charts, sales forecasts, marketing research, etc. (Wood, 2011) The planner must refer to the marketing plan but adequately cover the financial information and other details related to the organization. It must be used along with the business plan to draft the strategic plan Business planning is precondition to strategic planning Helps in the processes like â€Å"product line asset development† (Kang et al, 2002, p. 203) Helps in a variety of processes such as management accounting, cash flows, preparing financial statements, etc. Table – 1: Marketing Plan versus Business Plan What are Marketing Plans used for? The marketing plan includes various kinds of analyses to determine marketing strategies like pricing, distribution, and perks that are to be rewarded to the salespeople and retailers who generate better sales for the company. Further, strategic incentives are provided on the basis of market plans. These incentives include different types of offerings, special packages, free gifts, etc. to retain the existing clients and/or attract new clients particularly for service-oriented businesses. In sum, a marketing plan is drafted for achieving sales & distribution targets, winning customers, achieving competitive advantage,